I started reading Inside Apple this evening, which is a book that lays out some of the inner workings of Apple as a company. I was struck by one part where it talked about how Apple and Steve Jobs never worried about things like focus groups or costumer surveys when deciding what product lines to pursue.
[Jobs] found Apple’s prototype customer in the mirror, and the company came to develop computers that Jobs, at one time or another, decided he would like to own.
It got me thinking about decision making and how we structure our eduction systems. Then I hit upon a really interesting question. If you’re an educator, have you ever asked yourself if you’d like to buy what you’re selling? As you do everything you need to get ready for teaching a class, do you ever stop to ask if you’d like to be in it?
Just some end of weekend random thoughts.
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